Often seen as the colour of sunshine and creating positive feelings - its cheerful yellow-hue is just one of the reasons end of life charity Marie Curie adopted the daffodil emblem in 1986 as its resilient, life-affirming symbol, with a bright and joyful colour. To mark the SPAR partnership with Marie Curie, the community retailer and six leading grocery brands are donating £35,000 to the charity while launching its Go Yellow campaign in stores across the country. By purchasing a selection of products from 20th July to 9th August, including Kellogg's Crunchy Nut Cereal and Lipton Peach Ice Tea, shoppers will help to give back to Marie Curie as part of the initiative. Just look in SPAR stores across the country for the Go Yellow Every Pack, Gives Back signs. Founded in 1948, Marie Curie has been there for the past 75 years for millions of people affected by terminal illness and those dealing with dying, death, and bereavement. Partnering with with the organisation since 2017, SPAR team members and customers alike across the United Kingdom have given their time and money generously through a whole raft of fundraising initiatives and product donations, to raise nearly £3 million to date. Thanks to the fundraising efforts from SPAR stores around the UK, over 125,000 hours of nursing care where patients and families have been expert care and support has been granted thanks to the stores and customers' incredible generosity. So, if you want to bring some yellow into your cooking, SPAR has put together some delicious dishes to make you smile this summer: Lily Whitlam, Senior Corporate Partnerships Manager, at Marie Curie said: "SPAR isn't just a partnership that raises money, although we are really grateful for this amazing donation to celebrate our anniversary! SPAR has integrated partnership initiatives across its entire organisation to raise money for the vital work of Marie Curie. It's important to also acknowledge SPAR's loyal customers who make it all possible. We can't thank them enough for continuing to donate generously to Marie Curie and supporting all the fundraising initiatives. Thanks to SPAR stores and their customers, Marie Curie has been able to give people at the end of life and their loved ones the care and support they really need." Other activities include hospice donations where SPAR wholesalers regularly donate care items to Marie Curie's nine hospices. Stock drives have also been run to keep clothes and other items flowing to Marie Curie charity shops. Louise Hoste, SPAR UK Managing Director, said: "SPAR has a long tradition of supporting good causes and giving back to communities in which our stores serve. Our partnership represents our collective commitment to helping Marie Curie Nurses provide the care they need to give to people living with a terminal illness. "I would like to thank all our colleagues around the UK for their fundraising efforts. Their commitment and support for Marie Curie has been exceptional. We are proud to continue to do everything we can to support Marie Curie in the coming year." Some of the key fundraising highlights in support of Marie Curie's campaigns include the annual Great Daffodil Appeal, the Blooming Great Tea Party and product donations through in-store promotions. Customers have also been able to contribute to the effort through their shopping choices by adding Marie Curie fresh daffodils or Christmas sandwiches to their baskets in store - donating on their behalf. To find out more visit https://www.spar.co.uk/community/marie-curie-go-yellow/