Plans for 116 room Premier Inn on Bognor Regis seafront revealed

Currently planned for the town’s old fire station building, where Clarence Road meets The Esplanade, the building is described as a ‘high-quality, sustainable 116-bedroom hotel,’, which represents a £10 million investment in the local economy and could create around 30 full time jobs on opening.

Although there is already a Premier Inn site on Shripney Road, bosses at Whitbread PLC believe this new seafront site is ideally situated for customers, with easy access to the town centre, Butlin’s, and the beach. "If approved, the 116-bedroom hotel would provide a family friendly affordable destination for many people travelling for leisure and business throughout the year,” the announcement said.